Because book sales these days are driven directly by an author’s efforts to promote their own book, any author who is serious about getting published should carefully consider what they are personally willing to do to promote sales and interest in their own book. Your thoughts, ideas and plans for marketing and promoting your book are your marketing plan.
For purposes of your manuscript submission, your marketing plan should tell us about the subject matter of your book and its target readership. How does it compare to (and differ from) what is already available in the marketplace (i.e., Competitive Analysis)? And what specifically are you willing to do to promote your book? Examples of specific actions could include:
- Setting up an author website
- Maintaining a blog or other social networking activities like Faceback, MySpace, etc.
- Sending out Twitter promotions
- Arranging for book signings
- Prospecting for radio, internet, blog and/or print interviews
- Setting up a fan email list to send out information about upcoming activities
- Contest ideas
Posted in: Manuscript Submission FAQ